Wed, 2019-03-13 14:17
DUBAI: Ripped, embroidered and embellished — these are the trademarks of a brand new street-wear brand by Moroccan-born designer Madi Abaida, which recently launched in Dubai.
The label, named Extremedy, can be described as edgy street wear and aims to foster “indulgent self-expression,” according to the website.
Abaida said she wants people to feel powerful when they wear her clothes.
“I want to push women, especially Arab women, to be number one. If a woman has something to say, she should say it,” she said.
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